Future Plan:
As an integral component of our sustained growth strategy, we are currently preparing to launch a new distribution initiative aimed at expanding our product portfolio and penetrating emerging markets. Our vision encompasses the development of a comprehensive and diversified distribution network that delivers premium beauty, skincare, and fragrance products to retail partners and stakeholders across global markets.
We remain steadfast in our commitment to operational excellence, strategic market expansion, and cultivating enduring partnerships within the beauty industry.
Wholesale division:
In October 2019, we strategically expanded our operational infrastructure through the establishment of specialized wholesale offices. This pivotal initiative facilitated enhanced service delivery to our European partners while simultaneously augmenting our distribution capacity across the region. By 2023, we had substantially diversified our wholesale portfolio through the strategic integration of premium Korean skincare products, which have emerged as a prominent phenomenon in the global beauty industry. Our comprehensive K-Beauty collection encompasses:
Operational presence & coverage points across Iraq:
We operate across several strategic locations throughout Iraq, facilitating the distribution of beauty, cosmetics, and pharmaceutical products in Baghdad, Kirkuk, Erbil, Sulaymaniyah, and Duhok. Our responsibilities encompass establishing robust partnerships with retail outlets and pharmacies, ensuring optimal product availability, and maintaining effective communication channels with all points of sale.
